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Comparison of B2B and B2C E-commerce


 

B2C

B2B (direct purchasing)

Implications for B2B

Number of participants in market

Many

Few

Bulk of potential customers may be known.

Switching costs for buyers may be high.

Number of people involved in purchasing process

Few

Many

“Automation” of buying process should take into account work flow.

Level of customer’s product expertise

Usually fairly low

Usually fairly high

Customer may demand certain product specifications.

Number of transactions

High

Low

Customer interface may not have to be integrated with back-end order/sales system in real time.

$ Value of transactions

Low

High

Sales process may include price negotiation.

Important buying decision criteria

Price

Perceived quality

Availability

Availability

Quality

Price

Likelihood of long-term relationship

Customers must reduce risk of not having raw materials, shipping and delivery are important ways to manage inventory costs.

Sales process

May be conducted completely online

Often face-to-face interaction needed, online transactions occur once relationship is established.

Online presence may be how customers find out about you, but between this and the sales transaction, trust may be built using face-to-face communication.

Methods of understanding customers

Traditional consumer research, analysis of web logs (clickstreams)

Sales force gathers information, web log (clickstream) analysis

The smaller the number of customers, the more personal interaction defines product offerings and web functionality.

Integration of systems with customer

Low or none

Potentially high

Complexity of implementation rises sharply when customer wants to integrate his systems with yours.

Fulfillment

Usually single shipment

Often multiple shipments on demand or schedule

Shipment details may be determined offline.

Payment

Credit card, PayPal

(Purchase order, invoice, check), EDI, corp. purchase card

EBPP systems may need to be implemented

 

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Assumptions of Break Even point and Cost Volume profit


Assumptions:

  1. The behavior of both costs and revenues in linear throughout the relevant range of activity. (This assumption precludes the concept of volume discounts on either purchased materials or sales.)
  2. Costs can be classified accurately as either fixed or variable.
  3. Changes in activity are the only factors that affect costs.
  4. All units produced are sold (there is no ending finished goods inventory).
  5. When a company sells more than one type of product, the sales mix (the ratio of each product to total sales) will remain constant.

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Difference between CASH FLOW and FUND FLOW




FUND FLOW:
*Statement of source of fund and application of funds for a particular accounting period.
* It shows the future fund activities.
* It explains the increase or decrease of Working capital.
* This helps inverstors to know the future funding activities.

CASH FLOW:
* Factual presentation of inflow and outflow of cash.
* explains cash and cash equivalent movements for a particular accounting period.
*Types:
   1. Direct -  i. Operating Activities.
       ii. Investment Activiites.
    iii. Financial Activities.
   2. Indirect -  Net Income and adjustments to that income
* It explains to investors to understand the operations and functions for company how they have spent and from where the money is coming to the company.




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