Core Marketing Concepts

Target Markets and Segmentation

marketers start with market segmentation to  identify and profile distinct groups of buyers who might prefer or require varying products and marketing mixes. Market segments can be identified by examining

demographic, psychographic, and behavioral differences among buyers.

The firm then decides which segments present the greatest opportunity—those whose needs

the firm can meet in a superior fashion.

   Market Segmentation>>>Target Market>> Market offering >> Positioning of offering to give central benefit

         

to be contd.....