Management Nova

Friday, May 15, 2009

Core Marketing Concepts

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Target Markets and Segmentation marketers start with market segmentation to  identify and profile distinct groups of buyers who might prefe...

Marketing

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[Wikipedia] " Marketing  is an integrated communications-based process through which individuals and communities discover that existing...
Wednesday, May 13, 2009

Components Of Interest Rates

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Real Risk-Free Rate  – This assumes no risk or uncertainty, simply reflecting differences in timing: the preference to spend now/pay back la...
Monday, May 11, 2009

Capital Budgeting

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Approaches: Common Assumptions: 1. All investers has similar expectation. 2. Markets are perfect and efficient so there will be no transacti...

NPV : Net Present Value

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The difference between the present value of cash inflows and the present value of cash outflows.  NPV  is used in capital budgeting to analy...
Sunday, May 10, 2009

Marketing Mix : Fundamental Marketing Terms & Concepts

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src : http://NetMBA.com This video explains " The key terms and concepts a person needs to know to feel competent in a marketi...
Friday, May 8, 2009

10 Scopes of Marketing

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G-S-EE-PPP-II Growth - Service - Experience- Events-Persons- Places - Properties - Organisations - Informations - Ideas.
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