Stages of Marketing

1. Entrepreneurial Marketing:
Most companies are started by individuals who visualize an opportunity and knock on every door to gain attention.

2. Formulated Marketing
After achieving success by small companies, they do marketing department carries market research, adopting some of the tools used in profession.
Latest ratings, scanning research reports, trying to fine-tune dealer relations and ad messages.

3. Intrepreneurial Marketing :
Large companies stuck in formulated due to lack of creativity and passion.
Brand and product mangers start to living with their customers and visualizing new ways to add value to their consumers lives.


Src : Marketing management Kotler